Rosé is the daily ritual app for women ready to feel good about their finances — without the spreadsheets, the shame, or the bro energy.
Free to download · iOS only · No credit card required
Seven tools, one app, zero intimidation. Built from the ground up for women who want financial confidence — not financial anxiety.
Your 60-second daily money ritual. One mood check-in, one thing to know, one tiny action. Open the app, feel good, close the app. Done.
Journal how you feel about your spending. Rosé reads your actual transactions and responds with context — not judgment. "You've spent $340 on self-care. Still within range. Spend without the guilt."
Your personal money bestie, powered by AI. Knows your actual finances. Ask anything — "Can I afford this vacation?" "Am I saving enough?" "What should I cut first?"
A stock prediction game with a weekly leaderboard. Would you buy or skip AAPL? Lock in your pick, check back in 7 days. Next time your partner says a stock is going to the moon — you'll have receipts.
Curated themed investment portfolios — "Tech Girlie," "Balanced Baddie," "Dividend Queen." Know what stocks are in each one, understand what they mean, and link to your preferred broker to invest.
Pick your credit range, get card recommendations that actually match your situation. Plus the Rosé Vibes Meter — a fun habit score that shows how your behaviors build credit over time.
Connect your bank via Plaid and get auto-categorized transactions, instant subscription detection, and budget templates that match how you actually live — not how your parents said you should.
What is a stock actually worth? Rosé runs the math using Discounted Cash Flow analysis and gives you a plain-English verdict: overvalued, fairly priced, or a potential deal — plus the sassy explanation to go with it.
Rosé is built for daily engagement, not annual panic. Three minutes a day is all it takes to build real financial confidence over time.
One mood, one insight, one micro-action. Personalized to your actual money situation every morning.
Glance at your spend, log a money feeling, or chat with Ask Rosé. Keep the conversation going with your finances.
Make a stock pick, check the leaderboard, learn something. The game that makes you smarter every week.
Every screen you see here is from the live app, just as it appears on Lauren's phone (and soon, yours).
"I built Rosé because I was tired of feeling behind — and even more tired of every finance app making me feel like a problem to be solved. Your finances aren't a report card. They're a relationship. Rosé is how you build a good one, one day at a time."
Download free. No credit card. No shame. Just your daily Rosé.
